branding packages
-
The Signature Package
Deliverables: Brand Strategy + Website (6 pages) + Brand Identity + Photography
This package includes all the bells and whistles that McVay Creative offers. This is the EVERYTHING package. With our SIGNATURE PACKAGE, you’ll come away with an elevated brand strategy and design (logo, social media content, stationery package, brand board, custom color palette) Squarespace website design, and custom styled branding photography for your business.
-
The Select Package*
Deliverables: Logo + Website (4 pages) + (5) social media posts
Your branding is more than just a logo, fonts and colors. Your brand reflects YOU. It is the first impression, your vision and your passion. Let’s create branding with our SELECT PACKAGE that not only reflects your values and business goals, but a brand that connects your business with your ideal client.
*Package does not include photography
-
The Starter Package*
Deliverables: Logo + Website (2) pages
You have a great service or product, but you need an online presence for your audience and clients to find you. A simple website you can call your online home, an online home that is beautiful and functional.
*Package does not include photography
what to expect in our process + approach
step one:
strategy
We believe that before meaningful design comes a deep understanding of the essence behind your brand and the audience you serve. In the first week, you'll receive a deep-dive questionnaire to help outline your brand values, your unique position in the market, ideal audience, and to define the visual direction for your brand.
step two:
design + refine
With a clear strategy in place, we'll begin crafting all the elements of your brand identity. From purpose-driven typography and color palettes to hand-drawn details, we'll give your brand the undivided attention it deserves to bring your vision to life. Designs will be presented on a short call for feedback, any necessary revisions, and approval.
step three:
ready to launch
Once approved, we'll organize all your files into a shared Dropbox folder, along with your Brand Style Guide, which outlines how all your brand elements will work together as a cohesive unit.
Now let's toast! You're ready to launch your new brand to the world!
FAQ’s
what is branding?
Branding is more than a logo and a clever tagline. Your brand tells the story of your company. It’s your message and your values. Branding is when all of the different elements like your logo, social media posts, and marketing materials all tell the same story consistently. And when that happens, remarkable things occur.
how long will it take to make my website?
It really just depends on your brand and on the site. No two websites are exactly the same. We always work with your timeline. After we meet and talk about all of the details of your project, we can give you a realistic timeline for your project. Most custom sites take from 4-6+ weeks
what’s the difference between a logo and a brand?
Your logo is a graphic or typographic symbol that identifies your company. A logo is part of your company’s brand identity. It represents part of your brand’s story, but it certainly isn’t the only part of the story.
will I be able to edit my website?
We use the Squarespace platform to build your website, which means when we’re done, you’ll be able to make edits to the content. It’s a simple website builder that allows you to design without having to deal with backend coding and development. It gives you total freedom to create and to maintain your web presence.
how much should I expect to pay for my website platform?
Squarespace has different pricing options, I recommend option that is around $24/month. This is for the website HOSTING. You’ll need to make sure your DOMAIN and EMAIL are set-up elsewhere. We personally recommend GoDaddy for domain and Google for email.
what happens after developing my brand?
Creating the brand is really just the start of it all. Your branding will need a lot of collateral like a website, business cards, packaging, social templates, etc. We will provide you everything listed under the brand package, but can offer you so much more.
what if I need more than (6) website pages?
That’s just fine! Before we send you the full estimate we will discuss your website needs. If that includes a sales page, a small 3rd party shop, a plugin customized, etc. Those will be priced separately and can be added to your proposal.
what if I’m not sure about the design or the strategy?
If you aren’t sure about the design or the strategy, then let me know! I’ll provide you with tips on feedback and talk through why I designed something a particular way or why your strategy is the way it is. II want you to feel confident and excited about your project. If something doesn’t feel right about it, then let’s work together to find a solution that works.